bHLH Family
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Starting at $89.00
Immunogen: AT2G28160 Q0V7X4 
Synonyms: FIT1, FIT, ARABIDOPSIS FE-DEFICIENCY INDUCED TRANSCRIPTION FACTOR 1, ATBHLH029, ATBHLH29, ATFIT1, BASIC HELIX-LOOP-HELIX PROTEIN 29, BHLH029, FE DEFICIENCY INDUCED TRANSCRIPTION FACTOR 1, FER-LIKE REGULATOR OF IRON UPTAKE, FRU. Background:
FIT1 is a putative transcription factor that regulates iron uptake responses. It specifically regulates FRO2 at the level of mRNA accumulation and IRT1 at the level of protein accumulation. -
Starting at $89.00
Immunogen: AT2G43010 Q8W2F3 
Synonyms: PIF4, ATPIF4, SRL2 Background:
PIF4 is a bHLH transcription factor which plays a major role in the multiple signal integration for plant growth regulation. PIF4 is a positive regulator in cell elongation and its activity is regulated by various environmental signals, including light and temperature, and hormonal signals, including auxin, gibberellic acid and brassinosteroid, both transcriptionally and post-translationally. -
Starting at $89.00
Immunogen: AT5G61270 Q570R7 Synonyms: PIF7, PHYTOCHROME-INTERACTING FACTOR7 Background:
PIF7 is a basic helix-loop-helix (bHLH) phytochrome interacting factor. It interacts specifically with the far-red light–absorbing Pfr form of phyB through a conserved domain called the active phyB binding motif. Upon light exposure, PIF7 rapidly migrates to intranuclear speckles, where it colocalizes with phyB. -
Starting at $89.00
Immunogen: AT3G59060 Q84LH8 Synonyms: PIF5, A-PUT2, BHLHB1, PHYTOCHROME INTERACTING FACTOR 3-LIKE 6, PHYTOCHROME-INTERACTING FACTOR 5, PIL6 Background:
PIF5 is a novel Myc-related bHLH transcription factor, which physically associated with APRR1/TOC1 and is a member of PIF3 transcription factor family. It is involved in shade avoidance. -
Starting at $89.00
Immunogen: AT1G09530 O80536 Synonyms: PIF3, PAP3, PHOTOCURRENT 1, PHYTOCHROME INTERACTING FACTOR 3, PHYTOCHROME-ASSOCIATED PROTEIN 3, POC1 Background:
PHYTOCHROME-INTERACTING FACTOR 3 (PIF3) is a key transcription factor repressing photomorphogenesis. It has been shown to play a pivotal role in mediating plants' responses to various environmental signals. -
Starting at $89.00
Immunogen: AT2G20180 Q8GZM7 Synonyms: PIF1, PHY-INTERACTING FACTOR 1, PHYTOCHROME INTERACTING FACTOR 3-LIKE 5, PIL5 Background:
PIF1 is a novel Myc-related bHLH transcription factor that has transcriptional activation activity in the dark. It is a key negative regulator of phytochrome- mediated seed germination and acts by inhibiting chlorophyll biosynthesis, light-mediated suppression of hypocotyl elongation and far-red light-mediated suppression of seed germination, and promoting negative gravitropism in hypocotyls. It also negatively regulates GA3 oxidase expression.
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